Forge Eyewear Co.

Premium Eyewear, designed & made in London

Mazzuchelli® Frames

The best in the World - high-strength, sustainable, ethical Italian evo-acetate

ZEISS® Cr-39® Lenses

The Market Leaders | Scratch & Impact-resistant | Mineral-tinted | Ultra-clear vision | Anti-fog

Adventure Ready

High-tensile hinges and wire-coring - built to last

Perfect Lines

Forge® Altitude Snow Goggles

What we offer

Premium Quality

No mass-production here - all our frames are produced & tested in our workshop - made from premium sustainable acetates & performance lenses.  

Adventure Ready

Our designs are rigorously tested out in the wild.  They're designed and built to be strong, robust and durable.  All covered by our Warranty - if they break - we fix or replace for free.

Unrivalled Service

Simple shopping and easy, no stress returns.  100% safe & secure checkout.  Our locally-based team is ready to look after you in any way we can.

Coming Soon - Next Sunnies Drop

Evolve® Mist

Made from our brand-new, sustainable, hypoallergenic Mazzuchelli® Bio-acetate.

Eclipse® Dawn

Compact, perfectly fitting, with premium ZEISS® scratch & impact-resistant lenses.

Horizon® Smoke

Wire-coring, spring hinges, mineral-grey CR-39® lenses

From the slopes
Forge® Pro-Team in action

Restock - in production

Forge® Altitude

Altitude® Goggles are sold out - but we've got them under construction.  COVID has contributed to delays - we do apologise -but we know you will understand :)

View Altitude®
Forge® Descent

Descent® MTB Goggles restock have also been delayed.  Sign up to our mailing list - and we'll let you know when we are back in stock...

View Descent®
Join the Team
Become a Forge® Ambassador

We're always on the look out for talented, influential people to support, and to represent us.  We look for unique ambassadors who are forging their own path in their own field, talent or passion.

If you want to join the Forge® team, apply through our contact page below.

Pic: Samuel Wyatt-Haines - Pro Triathlete & Cyclist for Avenir Cycling, Giant, & Forge®


Best of the #Blog

So what actually is Acetate?

Cellulose Acetate, although referred to as a 'plastic', is actually a plant-based material.  Cellulose is the main substance in the walls of plant cells, helping plants to remain stiff and upright.  

Always looking to drive forward, we always have something in the pipeline that we're working on in the Forge Development Lab.

We've put together some info around some of our latest innovations, products, technology - and what we're working on in our development roadmap.

What should you keep in mind when purchasing sports eyewear?  Learn more about how to improve your active or athletic performance while still protecting your eyes.



Sporty luxury - really modern, with a really premium, solid feel, not like the normal cheap plastic sunnies.  They fit just perfectly too.


Emily D (Smith® Havana) **Verified buyer


I'm fed up buying the same old Ray Bans everyones got, so i wanted something different.  I wear them on the Mountain bike, and out for runs - the Zeiss lens quality is brilliant - really clear.


Karl B (Summit® Polarised) **Verified buyer


I used to be an Oakley Frogskins wearer, but now - Driving, Mountain, Pub, Bike, Hiking - these are my go-to pair.  I'm a convert.


Darryl G (Maddox® Ice) **Verified buyer
Forge® Lab